If you are a loan officer or mortgage broker looking to begin the purchase of internet mortgage leads, here are three things you will want to consider.

Number one, pricing. You want to make sure you get what you pay for. Pricing also determines the quality of the lead you are getting.

If you are paying two bucks per lead, there is no doubt you are purchasing recycled junk.

If the leads you are buying are more costly, than it is safe to say you are buying good quality leads. Most likely they are being sold in real time, and, or exclusively. But make sure you find out by speaking with someone in customer service.

Number two, where are the leads coming from?

If the leads are being purchased from third party companies, than once again, it is more than likely that the leads are recycled junk. If you came across this scenario, seriously consider moving onto the next company.

Stick to the companies that own and operate their own lead generation sites, this is pretty much a guarantee that your leads will be fresh, as opposed to going through the hands of countless loan officers before reaching your desk.

And number three, how is the customer service? Make sure you are satisfied with their customer service before you invest. Customer service is always a direct indication of the company product. If you are not happy with the customer service, than more than likely, you will not be happy with the product, which in this case would be the leads. Best of luck.

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